Ebook Manajemen Pemasaran Philip Kotler Definition

The American Marketing Association offers the following formal definition: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. One of the shortest good definitions of marketing is “meeting needs profitably.” Marketing is about identifying and meeting human and social needs.Publishing as Prentice Hall 1-25Ĭopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-24Ĭopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-23Ĭopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-22Ĭopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-21Ĭopyright © 2011 Pearson Education, Inc. Hiring, training, and motivating able employeesĬopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-19Ĭopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-18Ĭopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-17Ĭopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-16Ĭopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-15Ĭopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-14Ĭopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-13Ĭopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-12Ĭopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-11Ĭopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-10Ĭopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-9Ĭopyright © 2011 Pearson Education, Inc. Copyright © 2011 Pearson Education, Inc.Publishing as Prentice Hall 1-7Ĭopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-6Ĭopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-4Ĭopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-3Ĭopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-2Ĭopyright © 2011 Pearson Education, Inc. Defining Marketing for 21st Century / Marketing Management By Kotler KellerĬopyright © 2011 Pearson Education, Inc.

Ebook Manajemen Pemasaran Philip Kotler Definition